The State of the Cruise Industry report from the Cruise Lines International Association (CLIA) reveals 88% of millennial travelers with cruising experience plan to cruise again. Cited as the “future of cruise” by CLIA, this age cohort expresses the most interest in cruising. 77% of millennial travelers have an interest in cruises, even those who have never taken their first voyage.
For many, the perception of cruise ship passengers skews older. Retirees and adults with grown children seem to opt for a vacation on the high seas most often. Looking to the future, however, the industry caters more to multi-generational vacations, especially for families with young children. New vessels now come with water slides, play areas, and more spacious accommodations.
Designing cruise ships specifically for families and offering an attractive price point for younger travelers plays a role in the demographics shifting younger over the years. With less disposable income and more fees piled on at popular attractions, younger travelers appreciate the all-inclusive nature of a cruise and the many activities offered once on board. Travel experts recognize these shifting trends and offer insight as to why young travelers want to cruise now more than ever.
Catering to Young Families
More cruise ship offerings mean more benefits for children, says Alexandra Caspero, Food and Travel Writer at Delish Knowledge. “Previously, we were very selective about which cruise lines we chose or what routes we would take the family on, but now it seems that most cruises have plenty to offer for young kids. We find family cruises to be one of the best types of family vacations. It’s like an all-inclusive resort, but better!”
The added amenities and family-friendly entertainment make cruising much more appealing for today’s families. Scott McConkey, travel writer and founder of Miles With McConkey, explains, “The cruise line industry now offers more entertainment, excursions, food options, and themed cruises that appeal to young travelers and their families.”
The all-inclusive resort feel includes onboard attractions geared towards young families. Theme park editor and freelance journalist Megan duBois cites Royal Caribbean as one cruise line emphasizing group travel. “They are adding more ways to bring families together, whether in their new Surfside neighborhood dedicated to families with younger kids or with their incredible water parks that sit atop the ships.”
Frequent traveler Monica Fish shares that her family recently started cruising with MSC Cruises and immediately saw the benefit. “From on-ship water parks to LEGOs to drone flying, the kids club was something my daughter begged to return to day after day. That means adults have vacation time to themselves to enjoy a romantic dinner, spa appointment, or an evening show. It’s a vacation that everyone in the family will enjoy.”
Younger Cruisers See Value
Not only do cruise lines include more activities for younger travelers, but they often come at an attractive price. duBois emphasizes the shifting demographics towards those who perceive a greater value when booking a cruise. “Millennials and Gen Z are starting to see that cruising is a viable vacation option, and even better, most things are included with the cost.” The all-inclusive aspect of a cruise allows for easier budgeting and saving, especially when traveling with less expendable income at a younger age.
Improved cruise ship accommodations simplify travel for young families. “Cruise lines are catering more to young travelers and families by creating rooms on new ships that can sleep up to five people,” says duBois. “And while that seems tight, you’re really not in your room that much.”
Shifting cruise ship dining options reflect the changing demographics. McConkey highlights Princess Cruises as one company offering various options: “While many families with children eat at the grab-and-go venues or buffet-style dining areas, you can enjoy a leisurely meal at one of the table service restaurants.”
Though younger cruisers see more benefits, companies still provide many perks for senior and adult travelers without kids. McConkey says even family-oriented cruises like Disney Cruise Line cater to all ages. He notes, “Each Disney ship has adults-only spaces, as does Castaway Cay, their private island in the Bahamas.”
Excursions extend cruising’s value beyond the ship itself. McConkey recommends travelers book excursions early to ensure flexibility and the most fitting accommodations for all ages and interests. Cruise costs often include excursions, but some require a small added fee.
