Floki, a popular cryptocurrency, has introduced a no-fee debit card available in 31 European countries. The card allows users to spend popular digital assets, including Bitcoin (BTC), Ether (ETH), USD Coin (USDC), Tether (USDT), BNB Chain’s BNB, and FLOKI, at merchants accepting Visa or Mastercard.
The new offering features both physical and virtual card options. A physical card is priced at $33, while the virtual version costs just over $10. While transactions and exchange rates incur no fees, a 2% top-up fee applies when transferring tokens to the card’s associated spending account.
Key Features of Floki’s European Debit Card
Floki’s core advisor, identified as “B,” highlighted the card’s convenience, noting that holders can directly spend their tokens at millions of merchants without additional steps. Plans for a VIP card with enhanced spending limits —up to $50,000 per day and $250,000 per month — are also in development.
The debit card supports over eight blockchain networks, expanding its appeal to a wide range of cryptocurrency users. However, it will not be available in regions under OFAC sanctions or where local banking restrictions apply.
Global Crypto Card Market Growth and Trends
Floki is not the only crypto company capitalizing on a growing tech-savvy youth looking to spend their crypto via traditional methods. The global crypto credit card market, valued at USD 25 billion in 2023, is projected to grow at a CAGR of 32% to reach USD 401.49 billion by 2033, driven by the integration of decentralized finance (DeFi) into the financial sector. These cards allow users to combine fiat currency and cryptocurrency for purchases, enhancing financial flexibility and enabling access to DeFi features such as yield generation and decentralized lending. North America currently leads the market with 56.3% of the share due to its strong cryptocurrency innovation, while the Asia Pacific region is poised for the fastest growth, fueled by technological advancements. Regular crypto credit cards dominate the market with a 43.24% share, primarily due to their increasing use in gambling and seamless conversion of digital assets to fiat currency.
The Banking, financial services, and insurance (BFSI) sector accounted for the largest market share (39.1%) in 2023, driven by the rising need for smooth monetary transactions, while personal consumption is the fastest-growing application segment. Rewards-based crypto credit cards are expected to see substantial growth due to technological innovations. Key industry developments, such as the introduction of the Gemini Credit Card in 2021, are helping drive adoption by allowing users to earn cryptocurrency rewards without annual fees, further integrating digital assets into daily financial transactions.
Currently, Floki’s card is available in Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Slovenia, Romania, Slovakia, Spain, Sweden, and Switzerland. Floki has expressed intentions to extend the offering to additional regions in the future.
